Giorgio Armanis Fragrance for Men Effectiveness of an...

Abstract This paper will examine the effectiveness of an advertisement for Giorgio Armani’s fragrance for men found in Men’s Health magazine. Focusing on the specifics of the ad, analysis will be done to depict the ins and outs of how the advertisement is conveying its message to the reader. To understand how marketers exploit their products to the consumers, the dynamics of an ad can be studied. Assessing the advertisement on a few important characteristics such as how the product is differentiated from the competitors, is there a need for redesign to obtain a more universal appeal, or are there any triggers which might evoke some negative emotions towards the product. The ad is a full page, double sided ad in the magazine. This is†¦show more content†¦This might mean young or old but typically a young man in his twenties, thirties, forties, and maybe fifties. Marketers for Armani already have an advantage in knowing who are most likely to be the readers of Menà ¢â‚¬â„¢s Health and can narrow down their strategies to direct them towards the appropriate market segment. The ad is basically designed to have a universal appeal without sacrificing its effectiveness at the targeted segment and there really is not enough visual or literate information on the advertisement to trigger any real negative emotions towards the product, however, there could be room for improvement in some marketing strategies to improve the advertisement. The advertisement for Armani’s fragrance is clearly based around the sample of the fragrance on the back side which serves as the hook to get men craving that smell. There is not much that a marketer can do if the consumer does not enjoy the smell of the fragrance. However, to differentiate the product from the competitors’ products, a possible change in the typical shot of a man starring into the camera could improve the advertisement by creating interest in the uniqueness of the ad. The ad is in blac k and white which is different than the rest, but a change in the esthetics of the ad might separate Armani from the completion. An article in the Journal of American Academy of Business (2011) describes the importance of evaluating the marketing

Essay on The Dangers of Genetic Engineering - 619 Words

Genetic engineering has a fine line to when it becomes unethical. Ethically new research has offered to help people with disabilities and prevent them to better a persons life. The line is drawn when parents have the choice to modify their child through genomics, This may seem fine, but unfortunately parents are bettering their children to either make them smarter or more athletic. This modification endangers the childs life by unbalancing their original balance. Genomics allows a person to have their DNA modified to enhance them in certain areas such as sports or academics. Unfortunately these enhancements can have side effects that harm or endanger the life of that person. The process of modifying someone can be done while in the†¦show more content†¦But to do so would require healthy stem cells to be cloned from. William Hurlbut stated that this will, â€Å"Mark the beginning of a whole new chapter of moral scientific controversy† (Gibson David). Is this ethical t o make clones in an abnormal way? In Frankenstein the monster generates abilities such as â€Å"speech and emotion†, For example the monster finds Victors brother william and ends up acting on hate and kills him† (Shelly). Would clones be able to develop these same characteristics and control their emotions or act on them? In the book Frankenstein the monster asks Victor to make him a girl monster. Victor agrees to the request but later destroyed his work fearing they would have monstrous children together (Shelly). Should we destroy are works on genetic engineering fearing a traitorous outcome? Would creating a life in an abnormal meaning create a different breed of children if two modified beings reproduced? If this where to happen would they have special powers or abilities compared to a normal human? How would people look at this different breed? In Frankenstein the monster finds some people a man in particular who look past his appearance and problems, and relates to him, Although some people in the book can not get over and want to kill him or hurt him (shelly). But how would people in todays society see people who are different? After all, we have had many problems with discriminationShow MoreRelatedThe Dangers of Genetic Engineering Essay1023 Words   |  5 Pagesdiscussion concerning genetics and therefore must be addressed with care and consideration.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many ways that gene manipulation could come about.   Advances in spermatogenesis as well as the field of assisted reproductive technology, as seen in In Vitro Fertilization clinics, point toward methods that could house the systematic alteration of genetic information in reproductive cells.   Transplantation of sperm stem cells, embryo biopsy, and genetic testing of sperm and eggsRead MoreDangers and Consequences of Genetic Engineering Essay1055 Words   |  5 PagesDangers and Consequences of Genetic Engineering Genetic Engineering will be deadly. The harmful effects of this gene manipulation will not be discovered for years, and it will be too late to reverse the damage. The tools of genetic engineering are natural substances that control biochemical reactions that work like chemical scissors and glue, cutting and pasting DNA molecules and sticking them into the DNA of microbes. The microbes with these transplanted genes may beRead MoreThe Dangers of Genetic Engineering in Food Products Essay1039 Words   |  5 PagesThe Dangers of Genetic Engineering in Food Products A whooping 60% of whats on our supermarket shelves may contain genetically engineered soya. Some 3000 genetically engineered foods are lined up for approval. How should genetically engineered (GE) foods be regulated? Foremost, we must clarify what genetic engineering is-- laboratory technique used by scientists to change the DNA of living organisms. DNA is the blueprint for the individuality of an organism. The organism relies upon the informationRead MoreDesigner Babies: What is Ethical? Essay977 Words   |  4 Pagesday in the future as if choosing a child’s characteristics were a normal way of life. The use of genetic engineering should not give parents the choice to design their child because of the act of humans belittling and â€Å"playing† God, the ethics involved in interfering with human lives, and the dangers of manipulating human genes. Because of the recent technological advances in genetic engineering, parents could have the choice not only to pick and choose their children’s physical appearances, butRead MoreThe Engineering of Human Genetics in Dreams and Nightmares Essay1274 Words   |  6 Pageswith regard to human genetic modification (Whitehouse). While there is an enormous amount of potential in human genetic modification, there is an equal amount of controversy that questions the ethics of such practices. For example, should the ability to modify a child’s genetic code be viewed as a technological possibility, or should it be a social obligation to ensure that all children are disease-free? Should it be the parents’ right to modify their unborn child’s genetic code to whatever theyRead MoreA Research On Genetic Modification1260 Words   |  6 Pagespermanently disabled, and thirty-seven to die. This tragic event is one of many issues that sparks the continuous debate on geneti c modification, which concerns the purposes, benefits, and dangers of modifying an organism’s DNA . While advocates for the increased production of disease-resistant crops and advocates for immunizations by engineered genes consider genetic engineering as advantageous, many individuals believe that such technology poses a lot more physiological harm than it does benefitsRead MoreGenetic Engineering Is The Act Of Deliberately Altering Genes Or The Dna Sequence961 Words   |  4 Pages Genetic engineering is the act of purposely altering genes or the DNA sequence. Specifically, the process of genetic engineering in humans has a lot of potential in regards to creating a healthier, more disease free society. Imagine living in a world where you wouldn’t have to fear that your offspring would be born with a life threatening disease, because scientists and medical professionals would have the capability to work together in order to manipulate the particular gene responsible for causingRead MoreEssay on Genetic Engineering is Unethical1154 Words   |  5 Pagesmeaningful; (Wald 45). These words were spoken by a Nobel Prize winning biologist and Harvard professor, George Wald, in a lecture given in 1976 on the Dangers of Genetic Engineering. This quotation states that incredible inventions, such as genetic engineering, are not always beneficial to society. Genetic engineering is â€Å"altering the genetic material of cells and/or organisms in order to make them capable of making new substances or performing new functions; (Wald 45). It is also one of the topRead MoreGenetic Engineering: Designer Babies Essay690 Words   |  3 PagesWhen they fill questions out, a baby appears as it was described just before. The baby is in the picture of health, and looks perfect in every way. The use of genetic engineering shouldnt give parents the choice to design their child because of the act of humans â€Å"playing† God, the ethics involved in interfering with human lives, and the dangers of changing human genes. Because of recent technological advances in designer babies, parents could have the choice not only to pick and choose their childsRead MoreThe Benefits of Genetically Modified Crops1191 Words   |  5 Pagesthe United States are genetically modified strains. Genetic engineering is very important to modern society because of the world’s expanding population and with the arising need of food; it provides an adequate source. Genetic engineering may have both advantages and disadvantages, but the future of mankind may be affected greatly if it is allowed to prosper as a modern science. Several main arguments that many people have about genetic engineering are the effects of scientific evolution, cloning experiments

Business Research for Joy and Satisfaction-myassignmenthelp.com

Question: Discuss about theBusiness Research for Joy and Satisfaction. Answer: Self-Reflection The completion of the assignments provided me with a great amount of joy and satisfaction, as I have the opportunity to learn about several things in the field of advantages and disadvantages of cloud computing. At the initial stage, it was quite difficult for me to grab the concept related to cloud computing and apply them to the assignments. In addition, I must mention that weekly learning activities helped me to break down the projects and lead towards the destination. Evaluating the effectiveness and usefulness of the learning experience The learning experience in terms of the projects has been effective, as I have learnt about some significant factors related to cloud computing such as the maintenance of the security, the implementation of PaaS software, each of data storing and many more. My opinion in this context is, such experience might help me in future project or to a real world context. I could use this experience in my next course project. Initially, I faced several challenges in collecting data related to cloud computing. This means initially, due to lack of experience, I could not judge the relevancy of data. There were many tiny facts related to cloud computing. Moreover, I was confused with the disadvantages of cloud computing because the organizations in the recent time have increasingly been implementing cloud-computing software in their system. In fact, the small and the medium size organizations even have started implementing cloud-computing software in their operation. Therefore, finding the disadv antages of cloud computing was challenging for me. However, weekly learning notes helped me to categorize the data in terms of advantages and disadvantages. The overall experience has been valuable for me because I have boosted up my experience in a new field. Moreover, the experience is valuable because I could use this experience in future when I would start working in an organization where cloud-computing software might be installed. This theoretical experience might help me to understand the use of cloud-computing software in organizational operation. Explaining how these learning experiences will be relevant to me The experience that I have gained from the project would certainly help in my course project. I have learned the techniques of collecting data, linking the data with other studies. I have learnt how critical analysis can be conducted with considering the facts given in the existing studies. Thus, in my course project, if I am required to conduct another research, I could apply this data collection technique, sampling methods and deriving the findings. In addition to this, in my next course program, I could use this experience to complete the project more effectively. Each aspect, I learnt in the course project will help me to design and develop the project. The experience will help me to generate appropriate findings from the projects. In addition to this, the experience gained from the projects will certainly help me to boost up my career. For example, if I start working in an organization where, I may have to conduct a market research, in such context, I could use the experience th at I have gained from the project. Moreover, if I need to use cloud-computing software to collect and store data, I may apply the experience that I have derived from the project. However, one thing I must say that the techniques of conducting the business research remains always relevant to me. Throughout the enhancement of my career, I could apply the techniques of preparing audit for the company, preparing financial results, conducting internal and external research. I could also apply this experience in general as well. For example, if my friends are in trouble with data collection or selection of research methodology. I could help them out by guiding them throughout the work. On the other side, the completion of the project increased my ability of searching the facts with the keywords. Thus, whenever I need to search anything on the search engine, I could put the relevant keywords for an expected result. Describing objectively what happened in the learning process The learning process was certainly effective as it provide many opportunities for judging things from several perspectives. At the initial stage, the learning was difficult, as I could not understand how I would proceed with the context. I collected several sources of data, some of them were relevant, and some were not. Yet, I could not gather the courage of applying them to the context until I attended the weekly lecture sessions. I observed that in order to avoid the delay or any flaws in the research, I should go with what instruction provided in the lecture notes. I received the lecture notes and read them completely. Obviously, the class notes helped me a lot to lead the project towards the appropriate direction. Each and every step related to the implementation of the research was relevant and useful enough to facilitate the ways of conducting the study. During the progress of the course project, I observed my colleagues losing confidence about the work, which also affected me to some extent. Nonetheless, wide reading sources and the lecture notes have helped to get rid of such trouble. With the help of such learning materials, I led the project towards the end. Evaluating what I learn If I look at my project, I see several things that I have learnt; firstly, I have gained experiences about the selection of the topic. This means, now I have learnt how to select a relevant and significant topic that the relationship with the current affairs. In my business research project, I have made the observation that due to the ease of storing data and specifying the access point the organizations keep their valuable data in cloud. Hence, while observing, I have avoided the fact of data security and cost associated with the cloud computing. I have excluded this fact from the observation because the organizations in the recent time are not worried about the cost and security, as they know they can fix it up. Moreover, compared to disadvantages, the organizations have gained a large amount of profits from the cloud computing software. Nevertheless, I should have paid an equal attention to the disadvantages associated with cloud computing. Evaluating my learning process I must say that the completion of the assignment helped me to form new ideas and understanding. I predict that in the coming days, cloud-computing technology will gain more popularity due to the rapid acceptance of the business organizations both in private and public organization. I feel that despite the disadvantages associated with the cloud computing technology, small and medium size organizations are adopting such technology to reduce time required and cost of labor in following the traditional paper methods. Explaining how these things will be applied This learning experience will help me in many contexts in future. During my course learning, if I have the opportunity of conducting a business research on another context, I could implement the methods that I have applied to the current project. Likewise, in my profession, if I have to deal with a live business research project, I would use the experience of collecting the data and presenting a critical analysis.

My Ambition free essay sample

People have their own dreams in life. It is always a good thing to have an ambition in one’s life. A person without an aim or ambition in life is an unfortunate person. Without a set aim, a person can achieve nothing in his life. An ambition is an incen-tive to a person to work hard and to achieve success in life. Different people have different ambitions. Some persons dream of becoming leaders, politicians and social reformers. Some want to amass wealth, others want to achieve fame and still others want to serve the mankind. There are others who have a craze for becoming poets and writers whereas most of the people generally have a desire of becoming doctors, engineers or scientists. Many young boys and girls aspire to become actors anMy ambition in life is to become a teacher. The idea of simple living and high thinking inspires me to take up this profession. We will write a custom essay sample on My Ambition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The sole object of my life is to lead a life of simplicity and goodness devoted to the service of others. The good examples set by the great teachers of the past are before me. Their life and work inspire me very much to devote mys «lf to this noble profession. d actresses. Thus ambitions differ from person to person. As a teacher, I want to serve my country in my own humble way. There are a lot of illiterate people in India. Removal of illiteracy is the most urgent need today. The role of a teacher is supreme here. I wish to do what I can to educate my countrymen. I am fully aware of the fact that the teachers in our country are ill-paid. A good teacher is a real friend, philosopher and guide of the students. The teacher removes the darkness of ignorance from the minds of the students and fills them with knowledge and noble ideals. I want to fulfil this dream as a teacher. A teacher should be free from corruption. I want to be honest and hard-working in my profession. A teacher should be a model to the students and to the society. My Ambition free essay sample My ambition in life has always kept changing frequently, like as a dancer, as an artist, a writer or a doctor since I like biology . But I have realized that by just liking something that is related to it cannot assure someone to become that. Every ambition has so many fields to look through to achieve. One may not be successful in all the related paths but can be in at least a few. But now I feel its time for me to have a particular goal to reach. I don’t want to be focused completely on it but also want to be flexible at the same time. At home my father always dreams of me becoming a scientist like him, for that’s natural. But if anyone asks me now, about my ambition, may be it’s for sure I would like to tell I would become a scientist. We will write a custom essay sample on My Ambition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is not because my family wants it or because of their view, it’s because I have seen how life changes with a job like this. I always think of doing something different from others so that I am being recognized and also to do something new and worthy. A scientist lives with all reality. There is nothing better. I would love to work for the country’s development and to retain its prestige. As far as I have seen, I know that a scientist job would do better for me to do this. I don’t want to be just a scientist but also a researcher. A work becomes a research when one does something which is not known to the person doing which brings out wonders. I would like to learn every moment rather to do what others have done. It may be a hard job to do, but I like being complex. I want to work with others view to improve or invent something that is needed by the world. On a daily basis, I see my father’s work as a scientist or as a researcher discovering something that is unusual. Every day becomes a day to solve problems This very much surprises me . It also won’t be wrong to say that his works, deep involvement, seriousness, ect have actually put an impact on me. I would rather say, he has influenced me to carve out my future. I now dream to get into the field of my father and would put in a complete contribution to achieve my goal, by also having a complete support from my family . By becoming a scientist I will not only fulfill my parents dream but also can fulfill my wishes to live in my own way, with my own ideas like a free bird. I also wish to become a role modal to the rest of the world. The value of achievement lies in achieving. But at the same time I remember that it needs lot of work from now, only then can I turn a dream into reality. Sincere hard work always fetches. It may not just be a proud moment for me, but also for my parents and for my country. The will to succeed can overcome greatest adversity. So, my ambition to become a scientist begins or has already begun.