Interpersonal Communication for Feedback and Organizations

Question: Examine about theInterpersonal Communication for Feedback and Organizations. Answer: Relational correspondence has consistently existed for such a long time since people are social in nature and somehow they have to share data or emotions. The procedure through which individuals can trade significance, sentiments or data is alluded to as relational correspondence (Beebe, Beebe Redmond, 2014). Individual correspondence is the up close and personal correspondence between a person that happens through either verbal or non-verbal modes. Relational correspondence includes how the message is imparted through highlights, for example, non-verbal communication, the manner of speaking or motions. Criticism is a significant basic of relational correspondence and viable input encourage smooth progression of data. A successful criticism ought to be unmistakably heard, comprehended and acknowledged. To give powerful criticism there are a few rules and contemplations to be watched. The input ought to be as explicit as conceivable as this will make it simple for the other party to g et it. The criticism ought to be ideal and you should consider what you are going to state and how at the fitting second. While giving criticism one should focus on conduct and their impact and not on character. The relational ability of input is significant in a work environment since it advances cooperation and powerful correspondence inside an association (Amanda, 2013). Great relational correspondence advances great authority since it advances sympathy and trust inside individuals from staff. Compelling input aptitudes assume a basic job in advancing validity and consumer loyalty. Individual connections are significant in the work environment and this can be cultivated and kept up by the presence of viable relational correspondence instruments inside an association (De Janasz, 2014). All in all, relational abilities comprise of how individuals convey both verbally and non-verbally. Viable criticism aptitudes need to follow certain rules that guarantee the input given is unmistak ably comprehended and acknowledged. References Amanda Baker (2013) Feedback and associations: Feedback is acceptable, input benevolent culture is better Year: 2013 Pages: 260-268 Volume: 54 Issue: 4 Journal Title: Canadian Psychology (remaining creators precluded intentionally). Beebe, SA, Beebe, SJ Redmond (2014) Interpersonal Communication: identifying with others, seventh edn, Allyn Bacon, Boston (Blackboard Reading List tab, and referenced as a printed version book, not as a part from a book). De Janasz, SZ, Crossman, J, Campbell, N Power, M 2014, Interpersonal aptitudes in associations, second edn, Mc-Graw-Hill Education, North Ryde, NSW (Blackboard Reading List tab, and referenced as a printed version book, not as a part from a book).

Ethical Dilemmas 1-2 page paper Essay Example | Topics and Well Written Essays - 250 words

Moral Dilemmas 1-2 page paper - Essay Example Morals are temperances that ought to be utilized by all individuals from a general public so mankind is kept up, and the prosperity of all people inside that society is maintained. Moral difficulties are the primary test that individuals face while attempting to make the best choice as indicated by the general public. (Buppert, C. 2008). These moral quandaries power individuals to weigh both the rights and wrongs and concoct a good goals to the specific circumstance or situation that might be available. Moral predicaments in nursing research must be tended to expeditiously so as to guarantee persistent security, just as a good final product of every circumstance for the two gatherings. One of the primary moral quandaries looked in nursing research comes from an irreconcilable situation between the scientist and the patient. The scientists and the association or associations that finance the examination are attempting to get the information that they need so as to finish their task, and with karma, have the option to transform that exploration information into a rewarding item down the line. The patient, notwithstanding, is keen on getting treatment first, and a goals to the issue or disease that is distressing them; the two gatherings are worried about getting results, however for various reasons, and one of those gatherings has to recognize what doesn't work the same amount of as they have to realize what does, while the other party isn't really keen on evaluating methodology that may have a higher probability of disappointment and conceivable reactions. Another part of an irreconcilable situation that emerges is benefit. The patient themselves benefits just on th e off chance that they are relieved of their sickness, or if their issue is mitigated, while the company, substance, or analyst will profit as a money related angle from the exploration itself. A second basic moral difficulty present in nursing research emerges from the torment to pick up proportion. The patient who has consented to be a piece of the trial, or clinical research may encounter torment or inconvenience as a

Bruce Lee Essay Topics - What Are The Essentials Of Bruce Lee Essay Topics?

Bruce Lee Essay Topics - What Are The Essentials Of Bruce Lee Essay Topics?You might be thinking that writing a Bruce Lee essay topic would be really hard, but it doesn't have to be. If you are familiar with Bruce Lee, you will find that the essay topics can be fairly easy to write too.You may find that it can be frustrating writing Bruce Lee essay topics, but once you learn about the concepts of them, they will become easier to write. Remember, learning Bruce Lee essay topics doesn't have to be hard; it only takes a little time and knowledge about his work to get started.One important thing that you should take into consideration when writing essay topics is the same as for any student. Keep your ideas fresh and new. Don't always use the same old topics.Bruce Lee essay topics should give the reader a taste of what is important in life and make him think. By doing this, the reader will be able to take that lesson and apply it to his or her own life. A little knowledge about him is fi ne, but your purpose of writing the Bruce Lee essay is to help the reader and hopefully understand more of what he had to say.The student must be able to look at a lesson in life and be able to apply the lessons to their own life. Without these lessons, they might think that life is no more than a game. It is important to be able to relate to a lesson in life because these lessons will help them understand and apply the lessons to their own lives.Bruce Lee made many decisions that changed the world. He was able to accomplish this without breaking the rules of society. Students who want to write Bruce Lee essay topics should think about these things when they are studying him.Using a mentor is important when writing Bruce Lee essay topics. By having a mentor, they will be able to guide them in their learning process. Mentors will also be able to coach students so that they can be able to achieve the Bruce Lee results that they want.Remember, Bruce Lee essay topics are very helpful an d inspiring to students who want to learn from his work. In fact, if you are a student who wants to be a martial artist, Bruce Lee essay topics can give you some inspiration.

The Misguided War On Terror - 1254 Words

So many of the problems we face today as a country and as a world are the result of ignorance and ethnocentrism. The misguided War on Terror, one of the more important examples in our time, is the result of religious and cultural intolerance on both sides. In her essay â€Å"Patriotism and Cosmopolitanism,† Martha Nussbaum argues that to remedy such issues, we should forgo our nationalist tendencies and view ourselves first and foremost as citizens of the world, or cosmopolitans. The majority of her suggestions are well taken, but her belief that national boundaries are morally irrelevant and that patriotism is altogether poisonous may be taking the idea too far, and in a very impractical direction. In this paper, I will argue for a vision of cosmopolitanism more in line with that of Anthony Appiah in his book Cosmopolitanism. His theory of a â€Å"rooted cosmopolitanism† takes into account the moral significance of nations and is better suited to a democratic world. Le t me first however detail some of the problems with our current nationalist tendencies. There have been few other times in American history that have more desperately needed a discussion of cosmopolitanism. We here in America are disgustingly ignorant of the rest of the world, and are almost encouraged to believe on a daily basis that we as a people are superior to all others. As a result, we are despised by the global community. We were attacked on 9/11 because of our imperialism and disrespect for other cultures, andShow MoreRelatedPolicy In Pakistan997 Words   |  4 Pagesfacilitate peace in Afghanistan. However, it has hardly achieved any tangible results. The Pakistani army, which supersedes it’s elected government, diverted these funds towards anti-India terror factions for covert proxy wars due to it’s historic rivalry with India. These terror factions carried out the Mumbai terror attacks in 2008, attracting censure from Pakistan’s civilians and international condemnation at a time when US strategic convergence with India was growing. Simultaneous changes in Pakistan’sRead MoreDo Words Matter?1035 Words   |  5 Pagescausing misguided equality. For example, if we are trying to tell of a horrible time in history but we can only use words that are politically correct, its much harder to give feeling and sympathy to the story. I am a strong believer in being able to say whatever I want to say. I think that if you dont say what you want, then you have no personality and you cant stand for what you believe in. If words are so effective, how much power can a word actually have? In Terrorism or Terror: how muchRead MoreWhy The Youth Join Terrorist Groups Like Isis1307 Words   |  6 Pagesimaginary Muslim blog writer who generally writes on sports section for budding cricketers and is considered the Voice of English Cricket but has chosen to write on the sensitive global issue of ‘Youth and Terrorism’ after watching some videos of terror groups like ISIS, with a group of children bombing some parts of Iraq and Syria in the name of military training. I adopted this to convey my message to youth because they might or might not read political blogs but every young cricketer does readRead MoreAn Opinion Article On My Facebook Profile1653 Words   |  7 Pagesforever affected by ISIS in Paris. A few days after the attacks, I read an opinion article on CNN by James Mulvaney on how showing solidarity through superimposed flags on your profile picture cheapens the suffering of Parisians and trivializes the war on terror (Mulvaney 2015). ISIS is not a boogie man in a video game (Mulvaney 2015), he goes on to say, pointing out our inability to connect with the true horror of what Parisians suffered that night during the calculated and ruthless ISIS attacks.Read MoreThe Immigration Problem Of Immigration1735 Words   |  7 Pagesof the 9/11 terrorist attacks, the response to the Syrian refugee crisis, and more recently the consequences of Donald Trump being elected as the president of the United States. In essence, the criminalization of immigration has been propelled by misguided policy to serve political ends, resulting in widespread violation of human rights law and the vilification of people who are often than not simply seeking a better life. Fundamentally, criminalization can be defined as making particular behaviorRead MoreThe United States And The War On Terror1130 Words   |  5 Pages Over the course of United States History the country has engaged in several wars. Some of these wars were for independence, national preservation, and national defense. Other wars were for more dubious and obscure reasons such as stopping the spread of communism, â€Å"protecting America’s interests†, and the â€Å"war on terror†. Throughout the history of the United States foreign affairs another pattern has emerged. Our propensity toward military action has also had the unintended consequence of fosteringRead MoreIslamic Muslims And Radical Islamic Terrorists Essay1187 Words   |  5 Pagesdifferentiate practicing Muslims with radical Islamic terrorists. The values and ideas promoted by Radical Islam are not in any way supported by true Islamic citizens. The Muslim religion has been through a lot of strife. Muslims have engaged in civil wars between Sunni and Shiah forces for over hundreds of years. Over the course of that time there has been distinct lines drawn and it is known that there is conflict between the two sects. But Radical Islam takes this to a new level as they contort theRead MoreThe Things They Carried by Tim O’brien1610 Words   |  7 Pagesmust cope with the loss of their own men and the guilt that comes from killing and watching others die. FALLING ACTION †¢ After he returns from war, O’Brien grapples with his memories by telling stories about Vietnam. 2. MAJOR CONFLICT †¢ The men of the Alpha Company, especially Tim O’Brien, grapple with the effects—both immediate and long-term—of the Vietnam War. Characters Protagonist Tim O’Brien, the author and a Vietnam Veteran, is the protagonist in this novel. Throughout the book he reflects onRead MoreThe War On Terror : An Example Of All Three Foreign Policy Tools Is Afghanistan Essay1303 Words   |  6 PagesThe War on Terror required utilizing pre-emptive war, regime change, and unilateralism. An example of all three foreign policy tools is Afghanistan. Bush took a hard line approach with the Taliban government of Afghanistan, who had a semi-friendly working relationship with Osama bin Laden’s terrorist group, al Qaeda, by declaring that if the Taliban government did not hand over bin Laden, the U.S. would invade Afghanistan. The War on Terror created a renewed moralism that had effectively disappearedRead Moresahel military aid vs developmental assisatance Essay700 Words   |  3 Pagesstated this aid would impede on the welfare of any one country or organization should be regarded as ill relevant to the resolution. Contention one, In the Sahel Region of Africa peace-time militarism is just as violent as the events they call war. Positive peace is the only way to avoid military ecocide and extermination of indigenous peoples. Positive Peace is defined by the Oxford as The condition characterized by the existence of peaceful social and cultural beliefs and norms; the presence

Rhetorical Analysis Of Patrick Henrys Speech At The...

Patrick Henry Rhetorical Analysis In 1775, the citizens of colonial America were under distress due to the pressure coming from Great Britain. The citizens wanted liberties, however, the country as a whole was reluctant to push the issue to a point of initiating war. In his speech at the Virginia Convention, Patrick Henry argues how war is crucial for Americans to gain the liberties they pursue by explaining that British invasion is inescapable and illustrating how the citizens are ready and prepared to fight. In order to persuade his listeners that an invasion by the British is inevitable, Patrick Henry uses different rhetorical devices such as pathos and repetition to show the importance of fighting. Throughout the speech, Henry uses†¦show more content†¦The only way to show they are not puppets is to fight, which is something the citizens are ready and prepared to do. Along with using pathos and repetition to show the imperative need to fight, Henry also uses anaphoras, metaphors, and rhetorical question s to prove that the colonists were ready for war. In his speech, Henry repeatedly begins clauses with the phrase â€Å"we have†, in order to emphasize how much the citizens have already done to show there is a need for a change. The people have â€Å"petitioned†, â€Å"remonstrated† and â€Å"supplicated† all to no avail. The leaders in thirteen colonial state were hesitant to jump into war with the British, so Henry brought light to this by asking the people through the rhetorical question of whether they would â€Å"resort to †¦ humble supplication.† Through the view of the people it is obvious this controversy can not be solved by just asking kindly. The people recognize the need to fight so they petition and address their arguments to the political leaders. In addition to asking if the people would have to â€Å"resort to entreaty†, Patrick Henry also asks what other terms they could find that â€Å"have not already been exhausted. † The people have done all they can within the country to regain their liberties, the only thing left is to fight the British. Henry is well aware of this throughout the entirety of his speech and in light of this, explains how there are â€Å"three millions of people† that are â€Å"armed inShow MoreRelatedPatrick Henry s Give Me Liberty1784 Words   |  8 PagesPatrick Henry’s â€Å"Give me Liberty, or Give me Death:† A Rhetorical Analysis On March 23, 1775, in the meeting hall of St. John’s Church in Richmond, Virginia, a group of important statesmen, merchants, plantation owners, military leaders, and various others met to determine the fate of their beloved colony. The colony of Virginia, under the governorship of Lord Dunmore, was tearing at its seams between monarchists, who remained loyal to the British Crown, and patriots in support of independence. Read MoreLiberty or Death1755 Words   |  8 Pagesphrase was used by both Patrick Henry and Malcolm X in their speeches. Even though these men gave their speeches almost two centuries apart their goal was the same. They both wanted to convince their audience to fight for freedom. Through the use of rhetorical strategies, Patrick Henry was successful in convincing the colonies to fight for their freedom from Britain and Malcolm X was successful in convincing African Americans to fight for their rights. To begin with, Patrick Henry was one of the firstRead MoreRhetorical Analysis Of Patrick Henry s Speech1375 Words   |  6 PagesEnglish 1101 November 11, 2016 Rhetorical Analysis: Give Me Liberty or Give Me Death! Many men were pivotal to the American cause in the War for Independence, and one of the most influential was Patrick Henry. In his famous speech â€Å"Give Me Liberty or Give Me Death† Patrick Henry delivered a powerful speech through the manipulative use of language and word choice. On March 23, 1775, the third Virginia convention was held in St. John s Church in Richmond. The convention was held to discuss relationsRead MoreThe Speech To The Virginia Convention Rhetorical Analysis883 Words   |  4 PagesRhetorical Analysis of Henry Outline Introduction Attention getter- Thesis- The rhetorical devices in the Speech to the Virginia Convention by Patrick Henry is very effective. Appeals Emotional Context and quote- This quote appears during Henry responds to the opposing argument, giving reasons to refute it. â€Å"There is no retreat, but in submission and slavery! Our chains are forged! Their clanking may be heard on the plains of Boston! The war is inevitable and let it come! I repeat it, sir,Read MoreRhetorical Analysis Of Patrick Henry s Speech1341 Words   |  6 PagesRhetorical Analysis of Patrick Henry’s Speech in the Virginia Convention (Brainstormed with Caroline Schwanawede, written independently) Amid the early conflicts between the American colonists and the British government, in addition to their supporters, these two groups experienced the difficult reality of colliding with an opposing set of values and lifestyles to their own, leading to mutual feelings of hostility and resentment and establishing a widespread want for a revolution in the colonialRead MoreComparison of Thomas Paine and Patrick Henry: Revolutionary Tract876 Words   |  4 Pagesinflicted upon them by the British. As a result of these inflictions, Thomas Paine and Patrick Henry addressed these injustices, and proved to be very persuasive through providing reasoning and evidence that moved many colonists to believe that to reach contentment and peace the colonies had to rid themselves of British rule. Henry and Paine were successful in swaying their audience, not only because of the rhetorical strategies used, but also because they were passionate about the cause they were committed

The Scaffold of Sin in The Scarlet Letter Essay - 1144 Words

The Scaffold of Sin in The Scarlet Letter This scaffold constituted a portion of a penal machine . . . . The very ideal of ignominy was embodied and made manifest in this contrivance of wood and iron (Hawthorne 62-63). A scaffolds effect on the novel can be seen through an examination of the first, second, and third scaffold scenes. These sections mark the beginning, middle, and end of the novel. The novel The Scarlet Letter, by Nathaniel Hawthorne, is constructed around a scaffold, which provides the story with a constant reminder of sin. The first scaffold scene sets the stage for the novel; it establishes who the main characters are, and where they stand in relation to†¦show more content†¦It irks me, . . . that the partner of her iniquity should not, at least, stand on the scaffold by her side. But he will be known! - he will be known! - he will be known (69)! An example of the scaffold being a constant reminder of sin is when Hester and her daughter, Pearl, stand together on the platform. Pearls presence, as a three month old child, represents the birth of this sin between Hester Prynne and her lover. The final way in which the first scaffold scene sets the stage for the novel is by foreshadowing Reverend Dimmesdale, the town minister, as being Hester Prynnes partner in crime. This is shown when Dimmesdale only asks Hester to announce the name of her lover once, and gives up too easily instead of pushing her further. Dimmesdale does not want her to confess her lovers name because he knows that name would be his own. The second scaffold scene is the turning point in the novel and leads to the unraveling of the plot. In this scene Dimmesdale is identified as Hesters lover, and therefore, a part of her sin. Dimmesdales role in Hesters mistake becomes clear during this scene: While standing on the scaffold, in this vain show of expiation, Mr. Dimmesdale was overcome with a great horror of mind, as if the universe were gazing at a scarlet token on his naked breast, right over his heart (144).Show MoreRelatedSymbolism In The Scarlet Letter1247 Words   |  5 PagesSymbolism in The Scarlet Letter Symbolism is simply defined as the use of symbols to represent ideas or qualities. Symbolism is a common occurrence in literary works and many books use symbolism to express mystical ideas, emotions, and states of mind. As in most literary works, symbolism also appears in The Scarlet Letter. There is lots of symbolism used in The Scarlet Letter to convey multiple things and to express many ideas. Symbolism can be found everywhere in The Scarlet Letter and many of theRead MoreThe Scaffold Scenes in Nathaniel Hawthrone ´s The Scarlet Letter791 Words   |  3 Pages Nathaniel Hawthorne’s The Scarlet Letter is known as a psychological novel regarding humanity, sin, guilt, and a fair amount of other ambiguous concepts. One of those is the significance of the three scaffold scenes throughout the work. The scaffold scenes signify religious and moral ideas, such as sinfulness, the spiritual figures the characters each portray, and the character development achieved by public and p rivate absolution. The first scaffold scene begins the novel. In chapters two throughRead MoreThe Scarlet Letter List of Symbols946 Words   |  4 Pagesï » ¿The Scarlet Letter List of Symbols Scaffold- The scaffold is a place where most of the important scenes in the Scarlet Letter take place. It was placed under Boston’s earliest church and was made of wood and iron. The scaffold is a place of shame and punishment for anyone in the community that commits a sin. It is the most public place in the Puritan society and used for torture of the sinners as they walk up the steps and stand there for hours at a time. In the beginning it is where Hester isRead MoreScaffold Of Scarlet Letter By Nathaniel Hawthorne1066 Words   |  5 Pages2015 Scaffold s Role in Scarlet Letter The scaffold, in Puritan times, was where criminals were shamed, ridiculed, and executed by the community. When they were released from jail, the first place that they went was to the scaffold, to be shown to the community. In The Scarlet Letter, by Nathaniel Hawthorne, the scaffold was not only a place of shame, but it was where character s social status rose and fell throughout the book. Hester Prynne s world came crashing down atop the scaffold. AfterRead MoreScarlet Letter Analysic- Form, Plot, Tone, Essay607 Words   |  3 PagesScarlet Letter Analysis Form, Structure and Plot: The structure that Hawthorne puts the Scarlet Letter is very tight, and is in essentially three parts, each revolving around the scaffold. The first scaffold scene, Hester confesses her sin of adultery to the crowd in the light of day. The second scaffold scene takes place in the middle of the book at night; it is the climax of the plot. Dimmesdale climbs onto the scaffold, and asks for Hester and Pearl to join him. This is not a confession, as thereRead MoreNathaniel Hawthorne’s Diction of the Scarlet Letter952 Words   |  4 PagesNathaniel Hawthorne’s Diction of The Scarlet Letter The Scarlet Letter by Nathaniel Hawthorne presents the reader with the harsh, life changing conflicts of three Puritan characters during the 17th century. Hester Prynne, Arthur Dimmesdale, and Robert Chillingworth must endure their different, yet surprisingly similar struggles as the novel progresses. Despite their similarities, Hawthorne shows these individuals deal with their conflicts differently, and in the end, only one prevails. NathanielRead MoreIn Nathaniel HawthorneS The Scarlet Letter, There Are948 Words   |  4 Pagess The Scarlet Letter, there are many important scenes. But there are five scenes that stood out and pushed the plot forward. This includes Hester walking out of the prison, Chillingworth finds out about Dimmesdale’s scarlet letter, and Dimmesdale stands on the scaffold with Hester and Pearl. The final two being Hester meeting Dimmesdale in the forest and the Dimmesdale confessing his sin. These scenes are the key points in his novel. The first major scene in Hawthorne’s The Scarlet Letter is theRead More Symbols and Symbolism in Nathaniel Hawthornes The Scarlet Letter1157 Words   |  5 PagesSymbols in The Scarlet Letter      Ã‚   In nearly every work of literature, readers can find symbols that represent feelings, thoughts or ideas within the text.   Such symbols can be found in The Scarlet Letter, by Nathaniel Hawthorne.   Hawthornes book about an affair between a woman named Hester and a minister named Arthur Dimmmesdale is full of feelings of sin, guilt, hate, secrecy, and honesty.   There are many symbols within the novel that can be interpreted to represent the key topicsRead MoreThe Symbols In The Letter A, Pearl, And The Scaffold775 Words   |  4 PagesThe Symbols of The Scarlet Letter that I have chosen are The letter â€Å"A†, Pearl, and the Scaffold. The themes that I have chosen are Guilt/Punishment, and Sin. The letter â€Å"A† is a symbol of Hester Prynne’s crime of adultery with a man. The letter A is put on her breast and she is forced to wear it as a symbol of Guilt, shame, punishment. The A is put on her by the town authorities in front of many peop le in the marketplace to publicly humiliate her. The letter A is a crimson red color that is embroideredRead MoreNathaniel Hawthorne s The Scarlet Letter1631 Words   |  7 Pagesdeveloped the theme for his most renowned literary novel, The Scarlet Letter. In The Scarlet Letter, Nathaniel Hawthorne emphasized the impact that societal isolation can have on individuals. Several of the victims inflicted with isolation throughout the novel were ultimately met with their inevitable downfalls. One particular character, Hester Prynne, was selected to undergo a struggle comparable to Hawthorne’s own. Hawthorne’s The Scarlet Letter centered its characters on a theme of both physical and

Corporate Communication free essay sample

What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity, alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle that allows all employees to understand the vision and direction of a company. Communications also supports management and HR initiatives in equipping personnel with the knowledge and motivation to perform their roles effectively. By aligning strategic messages with those more closely related to the specifics of an individual’s working environment, communications can directly contribute to motivation by providing a coherent frame of reference. When all individuals use the same frame of reference, communication has directly supported the culture of an organisation. We will write a custom essay sample on Corporate Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Understand the importance of corporate communication Corporate Communication – â€Å"Communication that is completely consistent with the firm’s overall strategy and that enhances the strategic positioning of the corporation. † Communication plays a crucial role in all sectors of the economy, everything from Business Development Sales Marketing. In the economy is fundamental and very important to have good communication skills. The lack of effective communication can lead to misunderstandings lack of information, performance and lower turnover and much more. Corporate communication is the art of crafting and building brand identities and has been responsible for the worldwide success of brands such as Coca-Cola, Pepsi, McDonalds, Wal-Mart, IBM, Microsoft, HP, Apple, Google, General Electric and others. Corporate communication helps companies to shape and mould corporate presence, identity and reputation in the minds of customers, important stakeholders and other audiences. It is important for an organization to invest in corporate communication initiatives to perpetuate its long-term corporate image and brand identity. Effective communication includes an effective management style and practices of successful business. The purpose of corporate communication strategies Strategic Communication Is: * Clear and understandable * True * Communicated with passion * Repeated and Consistent Corporate Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Corporate Communications strategy is to integrate all the promotional tools, so that they work together in harmony. Corporate communication is all about managing perceptions and ensuring: * Coherent corporate identity Reasonable corporate philosophy * Genuine sense of corporate citizenship * An appropriate and professional relationship with the press, including quick, responsible ways of communicating in crises * Effective and timely dissemination of information * Positive corporate image To minimize discrepancies between the companys desired identity and brand fea tures. * Smooth and affirmative relationship with stakeholders * To mobilize internal and external support for corporate objectives * To coordinate with international business firms Link between corporate communications and corporate objectives It is clear from the evidence that there is a strong link between how well-informed people feel about the services and how satisfied they are overall. Good communications leads to a better reputation and stronger relationships with stakeholders. Companies have to work harder to prove that they are delivering good services which offer value for money. The diagram below illustrates actionable and steps to achieve the identified corporate business objectives Conducting an audit A communications audit is an important starting point. It will provide you ith a baseline against which you can develop and measure your communication strategy objectives. The audit is likely to include both quantitative and qualitative research and should include: * Satisfaction and Feeling informed ratings * Analysis of your media coverage * Internal perceptions of the organisation’s external communications * External perceptions external pa rtners such as advertising and PR agencies to work closely together to deliver a single seamless solution, for example, Customer ratings’, |Marketing survey reports, Business forum or any other information on reputation. To Be continued. Reference: * eHow. com http://www. ehow. com/about_5438587_importance-corporate-communication. html#ixzz1VaNo4eOl * Bnet: Definition, Corporate Communication * The Brand Asset Valuator by Young Rubicam; * RepTrak by Reputation Institute. * Book of Graduates’ Research Abstracts http://www. rsm. nl/portal/page/portal/RSM_OUD/Programmes/PostExperienceMasterProgrammes/MASTER%20IN%20CORPORATE%20COMMUNICATIONS1/Our%20Curriculum/Book%20of%20Abstracts/abstracts2003. pdf *